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the changing landscape

5 Reasons to Use a Landing Page Instead of Your Homepage

Home page Vs Landing page - which one you choose? Many visitors to your website are bound to first land on your homepage, in the marketer’s world, the two terms are not same. They have different objectives. Let us begin with a fundamental idea that sets them apart. The main objective of a homepage is to provide all possible information and navigational options - like About us, Product, Services, Clients and so on The primary objective of the landing page is to do a specific task - like collect email, sign up, register for an event and so on The REAL problem arises,...

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Amazing 'behind the scenes' to get more traffic, conversions and sales online

conversions more traffic sales funnels traffic website

Amazing 'behind the scenes' to get more traffic, conversions and sales online

The TWO of the biggest challenges with online marketing was and will always be getting the right traffic and conversions. Few ideas here for you to scale up and review your current online business. Idea #1: Top marketers are always focused on 1 or 2 channels primarily - be it social, email, webinar or just buying ads.. but what has been proven over time is that email and Facebook - atleast 1 of them should be your main driver for engagement and connecting with your audience. The others could by no doubt, get you noticed - like Youtube or Pinterest or...

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Banner advertising will be 2nd highest in Ad spend after search till 2019

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Banner advertising will be 2nd highest in Ad spend after search till 2019

Digital banner advertising spending (just US), is scheduled to grow from 13BN in 2016 to over 19BN by 2019. Display Ad, primarily Banner Advertising will be second to Search only in the next few years. Rich media is a digital advertising term for an ad that includes features like video, audio, or other elements that enable viewers to interact and engage with the content. Text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on...

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Get serious with your high mobile bounce rate - or lose badly

Get serious with your high mobile bounce rate - or lose badly

Are you caring enough for your mobile viewers? What's your website mobile friendliness score?

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Top tools that take your business idea to the market in no time

Top tools that take your business idea to the market in no time

You have been struggling to get things done, and every now and then get pulled into multiple things. Here are top few tools that can hack for you to get your idea out in the market. The hacks and tools are few of the many you can use, but these will help you get started at a shoestring budget and in no time. In sequence here are the 5 steps - idea generation, build the product, hosting, marketing, and customer support. Let's start. A. Idea generation First, you need to have a place to put down your ideas on a...

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